More Than Apparel, An Invitation to Symbiotic Exploration
The Birth of the Brand

In Shanghai,2024, a period of tension in a close relationship made life feel like it was on the edge of a cliff. It was then that a little dog entered our lives. He brought not just a furry warmth, but a ray of sunshine into the cracks.

Bover is a powerful tool •

He taught us far more than love and responsibility. During our morning walks and quiet evenings together, we rediscovered each other and uncovered life's endless possibilities. That difficult time, transformed by the arrival of this little life, became the starting point for exploring a new way of living—this is the story of BOVER's beginning.

Our Apparel Better for Everyone

Every product we create carries this philosophy. They are all our original designs, conceived not just for your partner's style and comfort, but to witness the unique bond and understanding you share on every urban adventure and outdoor exploration.

Shop all

BOVER is more than a pet apparel brand. It is a testament to that relationship of mutual redemption, and an invitation to all pet lovers: to bravely explore life (Be Life Rover) with your companion.

Welcome to BOVER. Here

we are united by the love for our pets, and thrive through exploration together.