ABOUT US
BOVER was founded in Shanghai in 2024. The founder, after a heated conflict with their partner and losing faith in life, adopted a puppy to ease the tension in their relationship. This experience led to the discovery of a new way of living.
BOVER embodies the founder’s deep understanding of the human-pet bond: mutual redemption and symbiotic exploration. The brand slogan, “Be pet lover, Be life rover”, reflects the idea that pet lovers and their companions explore diverse lifestyles together, offering each other endless love and encouragement.